Laser Spine Institute

When Peter Jacobsen was looking for alternative back treatments for aches and pains that accompany golfers of all ages and levels, he found the Laser Spine Institute (LSI) in Tampa, Fla. And within days of undergoing arthroscopic spinal surgery in 2007, he was back on the course playing in the Toshiba Classic.

Conversely, when LSI was looking for ways to promote its innovative, minimally evasive procedures available for the millions of people that suffer from back pain, they didn't need to look any further than one of their highest-profile clients to help spread the word—Peter Jacobsen.

As a result of this mutually beneficial partnership, LSI retained Peter Jacobsen Sports in 2007 to help align its sports sponsorship portfolio, as well as to provide strategic counsel on advertising and promotional activities featuring athletes and entertainers.