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The Peter Jacobsen Approach

In the case of Peter Jacobsen, the name means 30 years of PGA TOUR experience and contacts, a warmth and friendliness that has touched millions, an insight that recognizes the business value of golf--from the customer’s perspective.

 •  Develop a common understanding of your sports marketing objectives so that we are all

     on the same page.

 •  Determine how your brand fits into sports environments and how we can find unique leverage

     points against the competition.

 •  Explore the appropriate marketing vehicles, alliances and partnerships that enhance your brand

     and give you visibility in your key markets.

 •  Articulate a plan of action with schedules, budgets and measurable targets.

 •  Follow through to develop partnerships and activate events.

 

The key components to our long-time success are:

Fun: If Peter Jacobsen’s name is attached there will be an element of fun to the event, sponsorship or outing.

Execution: The ultimate measure of a sports marketing firm is to create, execute and deliver measurable results.  It starts with the ability to listen and then commit to delivering a quality product.

Creative Vision: It’s a philosophy and attitude that fosters our approach.  Our creative vision has led to many innovations in golf marketing and events.