TASK: Create an event in Sao Paulo Brazil that would serve as a catalyst to recruit new Nutrilite Independent Business Owners (IBOs), entertain company executives and create international brand awareness through Nutrilite’s relationship with world-renowned athlete, Ronaldinho.


SOLUTION: We developed a celebrity futsal (indoor soccer) match hosted by Ronaldinho, which featured top Brazilian TV and recording stars and was book-ended by a news conference and VIP after-party. With just over a month to execute, we mobilized staff to Brazil to contract a venue, identify partner agencies and meet with Ronaldinho and his management team.


RESULT: The event garnered worldwide press coverage, with more than 100 credentialed media in attendance during the game, overwhelming invitation requests to attend the news conference and exclusive one-on-one interviews granted to Brazil’s top news, sports and lifestyle media outlets. Nutrilite was thrilled with the opportunity to mingle with Ronaldinho and other celebrity futsal players at the after-party. Gift bags were distributed to the 2,500+ sweepstakes winners in attendance to educate them about Nutrilite IBO opportunities.


© 2014 Peter Jacobsen SPORTS

© 2014 Peter Jacobsen SPORTS, LLC