TASK: Create and manage a 250+ vehicle fleet program as part of Lexus’ sponsorship with the USGA to give players, staff members and executives a first-class experience and create brand visibility around various USGA Championships.


SOLUTION: Each year we develop a roving staffing plan where various team members receive and prepare vehicles prior to each event, and collect and coordinate vehicles after each event. With markets always changing, PJS deals with logistical challenges each year, and plays a key role in making sure vehicles are well represented at each championship on behalf of Lexus.


RESULT: Over the past ten years, our fleet management program has proven to be highly successful and efficient, while constantly evolving around factors such as event location, timing, vehicle availability and weather.

© 2014 Peter Jacobsen SPORTS

© 2014 Peter Jacobsen SPORTS, LLC