CVS HEALTH CHARITY CLASSIC
TASK: Produce an event for CVS Health that would support local nonprofits across New England and keep PGA TOUR golf in the region.
SOLUTION: We created the CVS Health Charity Classic, a three-day golf tournament that has grown into a marquee event in the New England area. Over the years, in collaboration with CVS Health, we’ve developed a variety of ancillary events, ranging from one-day golf outings to an exclusive 1,000+ person dinner gala featuring internationally known acts like Kid Rock, Train, Lady Antebellum, Keith Urban, Lionel Richie and Darius Rucker.
RESULT: Heading into its 18th year, the CVS Health Charity Classic has raised more than $18 million for New England-area nonprofits. While the sponsor experience spans the entire year, the three-day golf tournament, held in June, consistently features a top-tier professional field.
Images © David Silverman